Our process
How It Works
Web Zero makes digital sustainability measurable, practical, and profitable. Our five-step process takes you from understanding your current impact to building a greener, more competitive digital presence.
Measure
We start by understanding your current digital carbon footprint. Using our Website Carbon Calculator and in-depth audit tools, we benchmark where you are today.
Analyse
Our team reviews your results and identifies the highest-impact areas for improvement: from hosting and page weight to marketing and operational practices.
Optimise
We provide practical, actionable recommendations and services: website audits, sustainable hosting, digital sustainability training, and more.
Offset
Any remaining carbon impact can be offset through our verified partner network, including accredited mangrove reforestation projects.
Grow Sustainably
With a lower digital footprint and a clear sustainability story, your business is better positioned to attract customers, win tenders, and lead responsibly.
Why it matters
Sustainable Prosperity for People & Planet
Digital technology accounts for an estimated 3.7% of global greenhouse gas emissions, up from 2.5% in 2013 (The Shift Project, 2019). Every website, every email, every video stream consumes energy. Web Zero exists to help businesses take responsibility for their digital impact and turn sustainability into a competitive advantage.
Also from Web Zero
Carbon Shrinker
A browser-based file compression platform for your whole organisation: video, image, PDF, document and audio compression that runs on each person's own device, with company-wide carbon and cost-savings dashboards.
Web Zero Academy
Stop guessing. Start cutting your digital carbon.
Short, practical video courses on measuring and reducing your digital carbon footprint. Learn at your own pace on any device, pass the quiz and earn a Web Zero certificate.